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NOVEMBER 11, 2025 |
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Which is the most popular licensed toy brand or franchise that shoppers purchase or collect toys from? |
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A) LEGO B) Disney/Pixar C) Hot Wheels D) Barbie
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TOP STORY |
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As shoppers flock to LLM-powered searches to learn more about products and set shopping budgets, Salesforce data reveals new opportunities for brands looking to have a firm hold on their customers' journeys. |
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“We see a lot of questions [from retailers and brands] being, How do my brand and my products show up where the shoppers start their journey?” said Caila Schwartz, Salesforce’s director of consumer insights and strategy for retail and consumers. “How do I take ownership of my brand presence in these spaces, and how do I plug into this audience space?” |
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IN THE NEWS |
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"The magic where I see it is all that you have done through the year actually get puts into practice and see the result during the holiday season," said Minyi Su, marketing lead at Bluemercury, during a recent episode of "Behind the Numbers." |
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The holiday season represents both the biggest commercial opportunity and emotional connection point for beauty retailers. As consumers shop through a sea of glittering promotions, beauty brands must find ways to stand out through both compelling brand storytelling and effective performance marketing. |
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ANALYSIS |
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In five years, Instacart’s retail media network (RMN) has transformed from a simple performance engine into a full-funnel, end-to-end marketing ecosystem. |
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“The first act of Instacart ads was very much focused on platform, which is where most retail media networks start,” said Ali Miller, Instacart’s general manager of advertising, during an Advertising Week New York session. “Our second act was starting to move up the funnel with shoppable display and shoppable video, with ads getting more sophisticated on the goals that advertisers could achieve.” |
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