By Kayleigh Donaldson

Perhaps it was inevitable that the premiere episode of “All’s Fair” would be a commercial smash. The moment its reviews dropped — embargoed until the day of release — its Rotten Tomatoes score dropped to 0% (later growing to 5%), but all that negative attention hooked audiences. Could this Hulu legal drama starring Kim Kardashian really be that bad? Yes, it was, but as viral marketing and the power of social media gossip have proven, everyone loves a trainwreck.

So, it barely mattered that almost every critic deemed “All’s Fair” to be unwatchable and curiously inept, because it created a wave of hype that led to Hulu getting its biggest ratings for an original scripted debut in over three years.