WrapPRO Roundup: Insights from Inside the Industry
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What Happened to Lionsgate’s Splashy Plan to Make AI Movies With Runway? It’s Complicated
The agreement with the AI startup serves as a cautionary tale of the pitfalls of embracing a technology too early
By Roger Cheng and Jeremy Fuster
Sports Is the $29 Billion Juggernaut Driving Entertainment
A Wrap series: Massive deals over TV rights have become the norm as the demand for sports ripples through the leagues and media ecosystem
By Brian Lowry and Kayla Cobb
Vertical Micro-Dramas Are an $8 Billion Business. Hollywood Is Finally Paying Attention
The addictive 90-second shorts have emerged as a serious business
By Tess Patton
Neon Picks Oscar Winners, Builds a Library and Looks Primed for a Takeover – Why Hasn’t It Found a Buyer?
Peter Chernin has kicked the tires but passed, Ron Meyer is trying to raise money to buy the studio
By Sharon Waxman
Paramount Plans to Reinvent Itself as a ‘Tech-Forward’ Company. Here’s What That Means
David Ellison will blend the “creative heart of Hollywood” and “innovative spirit of Silicon Valley” through an embrace of Oracle cloud services, AI and more
By Lucas Manfredi
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