We continue to offer a free 2-week trial of WrapPRO. If you’ve been wanting to check out our full coverage, now’s the time.Greetings!The podcast business is red hot, with Netflix making a deal with Spotify and in talks with SiriusXM on an exclusive deal. Corbin Bolies captures how the fandom for some of these podcasts has grown through a live-taping of Kara Swisher and Scott Galloway's "Pivot" in Brooklyn. The taping is part of a seven-day tour for "Pivot," and Bolies sets the scene with crowds lined up on a frigid Monday night to listen Swisher and Galloway, joined by special guest Curtis Sliwa, who introduced the two hosts and stayed. Swisher, a veteran tech journalist, and Galloway, an author and marketing professor, signed a new deal with Vox Media earlier this year that could earn them as much as $70 million, depending on how much revenue their slate of five podcasts brings in, they told the New York Times. Podcasts themselves are having a moment. Netflix, which has traditionally focused on premium shows and films, struck a deal with Spotify last month to bring several podcasts from Spotify Studios and The Ringer to its platform starting in early 2026 and is seeking a deal with SiriusXM on an exclusive video podcast deal. The market for podcasts this year is valued at $35.7 billion, according to Future Market Insights. Netflix has long said that its biggest competitor isn't another service, but consumers' available time. Much of that free time is already going to YouTube, where video podcasts flourish, as well as TikTok and Instagram Shorts, where clips of those podcasts surface regularly. For Vox Media, that means having a potentially hot property on its hands. CEO Jim Bankoff, who attended the taping, told Bolies that he sees a lot of opportunities for the community built from Swisher and Galloway's following. He noted that the seven-day run has sold 11,000 tickets. "You continue to provide value, and there’s a lot of opportunities to grow the franchise, whether it’s live events, whether it’s distribution across other video platforms, whether it’s commerce, whether it’s subscription — these are multifaceted businesses," Bankoff said. Roger Cheng 
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The success of "Pivot" comes after Vox Media's yearslong commitment to personality-driven content... 
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