Hey friend,

I’ve worked with clients who can recite every metric in their funnel — click rates, lead costs, and conversion percentages down to the decimal.

But when I ask, “How many genuine relationships did you nurture this month?” … there’s silence.

Because relationship ROI isn’t a line item. It’s the long game.

It’s that client who refers you five new ones.
It’s the collaboration that doubles your visibility.
It’s the friend who cheers you on when you want to quit.

And yes — you can measure it when you’re intentional.

In Build Beautiful, you can actually track your relationship touches and referral sources. Because when you know who’s in your corner — and who you’re nurturing — you can invest your time and energy where it truly pays off.

So, here’s your quick tip: open your contact list today and identify five people who have supported your business this year. Then, thank them — sincerely.

Relationship ROI is real. You just have to measure it differently.