Hi there,

EMARKETER and Zeta Global surveyed 139 marketers to see how they’re bridging the gap between martech and adtech. Here’s what stood out:

• AI is the catalyst. Over half say it’s driving their integration efforts.
• Results are real. Nearly half report better attribution, faster campaigns, and smarter targeting.
• Challenges persist. Legacy systems and data silos still slow many teams down.

Learn more in our new research report, “Unifying Martech and Ad Tech Gives Marketers an Edge,” available now.

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EMARKETER Studio

Created in partnership with Zeta Global.