Streaming’s power shift is underway. Get insights from leaders driving the change at the EMARKETER SUMMIT, happening today, November 14th, at 11:30am ET. Join us and register here. |
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NOVEMBER 14, 2025 |
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What percentage of holiday travelers plan to use generative AI to help in planning their trip, according to Deloitte? |
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A) 24% B) 36% C) 48% D) 60% |
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TOP STORY |
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As marketers rush to integrate AI into their workflows, they’re sorting out what’s truly useful, what’s hype, and how much human input to retain. |
“The lesson we learned the hard way is that these underlying language models underneath many applications, even the ones we build ourselves, are not always up to date,” said A. Lee Judge, cofounder and CMO of Content Monsta during “Zero to Launch: Using AI for Campaign and Content Creation at Scale,” a session at the MarTech Conference earlier this month. |
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IN THE NEWS |
Disney posts rocky earnings amid YouTube TV blackout and linear declines. Disney+ and Hulu were a bright spot: Revenues increased 8% to $6.25 billion, while operating income increased 39% to $352 million. Read online |
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Other headlines: |
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Brands are targeting Cyber Monday shoppers over Black Friday. Cyber Monday ad spending eclipsed Black Friday for the first time last year, per a Sensor Tower and Pathmatics analysis of spend from the “shopping” category between October 1 and December 31. Read online
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Google’s agentic AI for ad buying is part of a new industry norm. Together, two new tools effectively turn Google Ads and Analytics into guided, AI-driven workspaces for advertisers. Read online
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Consumers are struggling to recognize AI in music. An overwhelming 98% of music listeners failed to differentiate between human-made and AI-generated music in a blind test of three songs that contained two made with AI, per a survey of 9,000 consumers in eight countries from Ipsos and music platform Deezer. Read online | | | |
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ANALYSIS |
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To modernize its image, Cracker Barrel swapped its heritage-rich logo for a sleek, simplified wordmark. The change sparked immediate backlash, forcing the company to reverse course days later.
The rebrand faltered for several reasons, chief among them a failure to understand its core audience. |
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PODCAST |
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On today’s episode, we discuss the three big topics for Google's future: OpenAI’s new browser, the remedies hearings for Google’s ad tech business, and the significance of Google’s first $100 billion quarter. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Nielsen. | | |
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