Michael Del Pozzo, president of North America commercial and customer at PepsiCo, discusses innovation and consumer trends in a podcast interview. He highlights PepsiCo's efforts in functional ingredients with products like Pepsi Prebiotic Cola and Gatorade Lower Sugar, as well as the importance of packaging innovation, such as premium glass bottles, and the operational challenges of achieving a clean label for its brands.

US consumers are projected to spend an average of $262.56 each on seasonal items, including candy, food and decorations, during the 2025 holiday season, according to the National Retail Federation. To maximize holiday sales, food and beverage brands should optimize their digital presence, carefully plan inventory and logistics, leverage omnichannel retailing, promote health and sustainability, and offer discounts.

Danone's Too Good & Co. has entered the coffee creamer market, introducing a line with 3 grams of sugar per serving. The new creamers, available in roasted vanilla, sweet cream, and lavender, aim to attract health-conscious consumers who prefer natural ingredients.

Functional beverages were a highlight at SupplySide Global in Las Vegas, with companies showcasing products aimed at users of GLP-1 weight-loss medications. ADM introduced a "tri-biotic" soft drink containing prebiotics, probiotics and postbiotics, as well as a protein drink with 30 grams of protein from pea, soy and dairy. Protein sources varied, with Arla Foods Ingredients using whey-derived beta-lactoglobulin and FrieslandCampina Ingredients using caseinates.

A study by Taligence reveals that 82% of chief marketing officer appointments this year have been external hires, a trend driven by a lack of understanding of the CMO's role. Experts advise aspiring CMOs to gain experience in other business areas and build relationships with the C-suite, while current CMOs should mentor and develop internal talent to address the trend.