Welcome to Friday's issue of Business Transformation SmartBrief. Today we'll cover: 

• AI success relies on deploying change management
• Apple Digital ID to ease domestic air travel
• Big Tech faces sustainability challenge amid AI growth

MB Healthcare's digital transformation, led by Shantel Rodriguez, chief nursing officer, has significantly improved care delivery by transitioning from paper-based processes to digital systems. The initiative focused on real-time access, efficiency and consistency, integrating tools such as PointClickCare to standardize documentation and enhance decision support.

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The Federal Aviation Administration has frozen government-imposed flight operations cuts at 6% for 40 major airports as air traffic control absences have decreased ahead of a planned reopening of the federal government. Airlines have canceled 900 flights under the 6% requirement, the lowest in six days, and Southwest Airlines and Delta Air Lines anticipate normal operations could resume within days.

Companies must go beyond basic adoption to integrate AI, focusing on change management that involves redesigning workflows, empowering employees and establishing governance from the start, writes Travis Jones, chief operating officer of Logic20/20. "Without strong change management, organizations settle for cosmetic adoption: licenses distributed, tools in use, yet no actual change in how work gets done," Jones writes.

Apple has introduced Digital ID, allowing users to store a US passport and government-issued driver's license on an iPhone or Apple Watch. The feature, which is being tested by the Transportation Security Administration, will be accepted at more than 250 airports for domestic travel.

Microsoft, Google, Amazon and Meta Platforms are facing a significant challenge in balancing the energy demands of artificial intelligence and their commitments to sustainability. The release of ChatGPT has led to a surge in energy consumption, with Microsoft reporting a 23% increase in carbon emissions, while Meta's emissions are up 64%. The companies are investing in clean energy, but the need for more power has led to increased reliance on natural gas and nuclear energy.

AI can revolutionize commercial production for radio by enabling stations to create fully produced, broadcast-ready ads -- including visuals, music and voiceovers -- in just minutes, Waymark executive Hayden Gilmer writes. This rapid turnaround has shifted the sales dynamic, allowing teams to present finished commercials during client meetings and transforming speculative pitches into immediate, tangible campaigns that help prospects make faster decisions, reducing sales cycles from weeks to days, Gilmer claims.