Industry-led source reduction initiatives decreased US packaging volume by about 5 metric tons from 2019 to 2024, according to a report from the American Institute for Packaging and the Environment, the Consumer Brands Association and the Consumer Technology Association. This progress was significant, especially given the intense growth in ecommerce during the time, but long-term success will rely on continued cooperation by the companies that have voluntarily adopted measures such as lightweighting, implementing material shift strategies and transitioning to reusable packaging.

- John Hewitt, senior vice president of packaging and sustainability at Consumer Brands

Michael Del Pozzo, president of North America commercial and customer at PepsiCo, discusses innovation and consumer trends in a podcast interview. He highlights PepsiCo's efforts in functional ingredients with products like Pepsi Prebiotic Cola and Gatorade Lower Sugar, as well as the importance of packaging innovation, such as premium glass bottles, and the operational challenges of achieving a clean label for its brands.

Major consumer goods companies are adjusting strategies to address cautious consumer behavior amid a volatile global economy. Colgate-Palmolive is using AI for personalization and supply chain optimization, while Diageo is focusing on affordability by shifting to super premium products and smaller sizes.

Amazon Pharmacy's strategic partnership with Experity is designed to enhance the urgent care experience by allowing patients to order prescriptions directly during clinic visits. The collaboration streamlines medication access, automatically applies eligible manufacturer discounts and integrates Amazon's delivery services to reduce pharmacy-related burdens on clinic staff and improve patient outcomes.

Longevity and weight management are key drivers of innovation in the food and beverage industry, per research from Lumina Intelligence. The longevity market, valued at $23 billion, is projected to reach $63 billion by 2035, driven by an aging population seeking products that support energy and cognition, with functional foods containing mushrooms, adaptogens and nootropics gaining popularity. The weight-loss market, already valued at $142 billion, is projected to reach $298 billion by 2030.

The Consumer Brands CPG Legal Forum is happening February 18-20 in Frisco, Texas at the Omni PGA Frisco. This premier gathering for senior legal professionals and general counsels in the CPG industry provides unparalleled educational and networking experiences in addition to earning CLE credits. Register Now.

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