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Improving Substitutions in Online Ordering

New research found that three levers—availability, personalization, and efficiency—can turn a costly nuisance into a growth opportunity.

by Daniel Corsten, Luigi Laporte, and Srikanth Jagabathula

A leader struggles with communicating and motivating members of his team.

Eight ways to experiment with “synthetic personas” and “digital twins.”

by Jeremy Korst, Stefano Puntoni, and Olivier Toubia

When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.

by Jamil Zaki and Conny Kalcher

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Podcast

A conversation with executive coach Muriel Wilkins about how to overcome self-limiting beliefs.

by Harvard Business Review, Scott D. Anthony et al.

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