Search hasn’t been synonymous with Google for a while now.

It’s now happening everywhere…

From Reddit and TikTok to Quora and inside AI engines.

And these platforms aren’t competing with SEO.
On the contrary, they’re feeding it.

User-generated content (UGC) has become one of the strongest trust signals supporting visibility across search engines.

Google’s latest updates (and AI Overviews) are increasingly pulling insights, quotes, and experiences straight from real user discussions.

For brands, this changes what authority looks like.
It’s not just about what you say anymore.
It’s about what people say about you.

That means your SEO strategy should now include:

Monitoring and amplifying high-quality mentions across forums, reviews, and social posts.

Structuring content so it connects with real conversations online.

Building credibility that both people and algorithms recognize.

​At NP Digital, we help brands align their SEO and social ecosystems to grow visibility where users are already searching and trusting.

Want to see how your visibility stacks up across these new discovery layers?
​Pick a time to talk here.​

Cheers,

Neil Patel

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