Hey!

With AI rewriting the rules of search, it’s fair to ask:

Here’s the short answer:

Yes. More strategically than ever.

AI-powered ranking systems may reduce reliance on old-school signals...

But links are still one of the strongest ways to signal authority, context, and credibility — especially when they're public, relevant, and structured well.

Here’s why links still matter in an AI-first world:

✅ They help AI understand your network of relevance

When high-authority, topic-aligned sites link to you, they validate your content in a machine-readable way.

✅ They build trust through digital association

AI (and users) recognize brands that appear alongside other trusted sources.

✅ They reinforce what your own content says

When external links echo your core topics, it strengthens the “semantic confidence” AI systems have in you.

✅ They’re visible beyond Google

Links appear in summaries, sales decks, citation graphs—even training data.

In short: AI still needs structure and context to make decisions.

Smart link building gives it both.

Whether it’s guest posts, Digital PR, or news placements — modern links are less about tactics and more about how they teach AI to see your brand.

Best,
The SEOJet Team