Warren Buffett just bought Google (Alphabet).

It’s a company with one of the widest moats ever.

Let’s teach you everything you need to know today.

Google (Alphabet Inc.) - General Information

• 👔 Company name: Google (Alphabet Inc.)

• ✍️ ISIN: US02079K3059

• 🔎 Ticker: GOOGL

• 📚 Type: Monopoly

• 📈 Stock Price: $293.0

• 💵 Market cap: $3.5 trillion

• 📊 Average daily volume: $3.2 billion

Onepager

Here’s a onepager with the essentials of Google.

You can click on the picture to expand:

15-Step Approach

Now let’s use our 15-step approach to analyze the company.

At the end of this article, we’ll give Google a score on each of these 15 metrics, resulting in a Total Quality Score.

1. Do I understand the business model?

While you’re reading this sentence, approximately 350,000 Google searches are generated.

But did you know that Google once had a different name?

Back in 1998, two Stanford students, Larry Page and Sergey Brin, built a little search engine called BackRub.

It looked at “backlinks” to rank web pages. Not super catchy.

Then something funny happened.

They wanted to name their project after the number googol (a 1 followed by 100 zeros).
But when someone accidentally wrote Google on a check, the name stuck.

The rest is history.

Their goal was to create a search engine that could organize the vast amount of information available on the internet and make it easily accessible to everyone.

They succeeded. Today, Google has a market share of 90% in the search engine market.

Why is it so popular? Google’s products are high-quality and free.

Google makes money in lots of ways:

• Google Search (55.9% of total revenue): Companies pay Google when you click on ads after searching

• Google Cloud (13.7% of total revenue): Companies use Google’s cloud to store data

• Subscriptions, Platforms, and Devices (12.0% of total revenue): People pay for tools like Gmail, Google Workspace, or buy a Pixel phone

• YouTube Ads (10.2% of total revenue): On YouTube, Google earns money when you watch or click an ad

• Google Networks (7.7% of total revenue): Google shows ads on other websites too, and earns money from those clicks

• Other (0.5% of total revenue): Google also makes money from books, movies, and licensing its technology