Hi there,

More than half of marketers say first-party data has become dramatically more important in the past two years, according to EMARKETER and Zeta Global research. As privacy rules tighten and cookies fade, unifying martech and ad tech is no longer optional—and that’s putting new pressure on disconnected systems.

For more insight, download our new report “Unifying Martech and Ad Tech Gives Marketers an Edge.” Inside, you’ll find what 139 marketers told us about the opportunities and challenges of integration. Plus, you’ll learn the four key technologies accelerating convergence, the roadblocks to integration, and how brands like Pep Boys and Coca-Cola made it happen.

AVAILABLE NOW

Enjoy!
Arielle Feger
Senior Analyst, Media Content
EMARKETER

Created in partnership with Zeta Global.