Hi Jan,

If your campaigns are hitting the right people at the wrong time — or the wrong people altogether — you’re not alone. B2B data decay is brutal. Five million Americans change jobs every month, the list of decision-makers keeps getting longer, and AI engines can’t do much with half-baked, aging records. Garbage in → garbage out.

MarTech's MarTech Intelligence Report: B2B Data Enrichment & Hygiene lays out the real forces shaping B2B data quality today — from constant job changes to privacy-driven signal loss — and walks through how enrichment, hygiene and AI-driven verification can help you clean up what you already have.

The report also breaks down the current vendor landscape, the capabilities that actually move the needle and what to evaluate as you assess tools, processes and data partners.

If your database feels like a messy room you’ve been avoiding, this guide hands you the blueprint — and a flashlight.
Inside, you’ll get:

• A no-nonsense look at why B2B data fails — from constant job changes to privacy-driven signal loss, plus how incomplete or outdated data drains budgets and weakens targeting. 
  
• A breakdown of what enriched data should include — firmographics, technographics, buying-group details, intent signals, verification processes and the AI-driven capabilities top vendors now rely on. 
  
• A clear framework for choosing the right vendor — including evaluation criteria, demo questions, pricing considerations and the “non-negotiables” for data coverage, identity resolution and compliance. 
  

If clean, enriched, reliable data isn’t already powering your segmentation, personalization and AI workflows… it’s going to start showing in your results. This report will help you course-correct before it becomes a bigger problem.

Download the report and give your data the reality check it’s overdue for.