Coca-Cola's enduring success over more than a century is attributed to its asset-light "concentrate model," extensive global distribution network and strong pricing power. The company focuses on brand building and product strategy while bottling partners handle manufacturing and distribution, resulting in high operating margins and steady cash flow.

Danone has agreed to sell Swedish probiotic fruit juice brand ProViva and the Osterlenmejeriet factory to Lactalis and Skanemejerier Ekonomisk Forening for an undisclosed amount. The deal, expected to close in the first half of 2026, aligns with Danone's strategy to focus on core products.

PepsiCo has announced the release of Pepsi Prebiotic Cola, the company's most significant innovation in more than two decades. Pepsi Prebiotic Cola, which contains 30 calories per can, 3 grams of prebiotic fiber and 5 grams of sugar, will be available in original cola and cherry vanilla flavors, initially online beginning Black Friday and then in stores early next year.

The juice and juice drinks market is evolving as consumer preferences shift toward health-focused options. Keychain's Mitch Madoff notes that while traditional juice sales have struggled, functional beverages with added health benefits are gaining traction. Sugar reduction, clean labels and natural ingredients are key trends, driven by younger consumers.

PepsiCo has partnered with Casey's General Stores for a national campaign that highlights the pairing of pizza and Pepsi, featuring a "Pepsi Chaser" ensuring customers don't miss out on the beverage. The campaign, part of the "Food Deserves Pepsi" platform, includes digital, social and screens at gas stations and supports Casey's strategy of blending convenience retail with quickservice restaurants.

Dr Pepper has launched an online merchandise store featuring a new collection of accessories, apparel, tailgating gear and housewares. The collection includes items such as a water-resistant bomber jacket, retro-themed T-shirts and a branded cooler.