Continuing to work toward source reduction in consumer packaged goods is important for producers, consumers and the environment, but it is also essential to be realistic when making long-term plans and navigating regulatory options. The Consumer Brands Association, the American Institute for Packaging and the Environment and the Consumer Technology Association said in a recent report that reduction of around 5 million metric tons between 2019 and 2014 was laudable, but continued progress will rely on a variety of factors, including consensus on goals and extended producer responsibility policies that are not overly restrictive.

- John Hewitt, senior vice president of packaging and sustainability at Consumer Brands

In today's world, the consumer products industry faces challenges from geopolitical, legal, and economic changes. To thrive, they must strategically embed AI, redefine innovation, and embrace data-focused choices, all while prioritizing sustainability and consumer sentiment. Discover how SAP's Consumer Products industry software can help streamline and scale operations effectively.

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Mondelez International is expanding single-serve and multipack options as on-the-go snacking has grown twice as fast as at-home snacking, driven by consumer interest in portion control and variety. Innovations like Chips Ahoy Big Chewy and Ritz Fresh Stacks have been well-received, and the company is exploring ways to improve packaging, such as making more packs resealable.

Nestlé is implementing SAP S/4HANA Cloud Private Edition globally as a central platform for innovation and business process management. The upgrade, already live in more than 110 countries, is intended to enhance agility and utilize AI for process automation.

Coca-Cola's enduring success over more than a century is attributed to its asset-light "concentrate model," extensive global distribution network and strong pricing power. The company focuses on brand building and product strategy while bottling partners handle manufacturing and distribution, resulting in high operating margins and steady cash flow.

The juice and juice drinks market is evolving as consumer preferences shift toward health-focused options. Keychain's Mitch Madoff notes that while traditional juice sales have struggled, functional beverages with added health benefits are gaining traction. Sugar reduction, clean labels and natural ingredients are key trends, driven by younger consumers.

The jobs supported by the CPG industry make up 10.5% of total U.S. employment -- one in every 10 American jobs. That's over 22.3 million jobs nationwide. Learn more.

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