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When Binghamton University digital and data studies scholar Francesco Agnellini encountered a study showing that 50% of new articles on the internet were being generated by AI, he didn’t panic. Instead, he thought of novelist and cultural critic Umberto Eco.

In the 1960s, Eco cautioned against applying black-or-white thinking to new media technologies. Back then, the proliferation of television was eliciting widespread predictions of cultural decay. But Eco suggested looking instead at how this technology was being used, and what risks and opportunities it created.

So Agnellini decided to parse the recent study and examine the types of articles that were actually being written by AI.

AI, he explains, “appears to be most useful when the writing in question is low-stakes and formulaic: the weekend-in-Rome listicle, the standard cover letter, the text produced to market a business.”

Yes, it’s caused significant disruption – just ask the legions of freelance content writers who have seen the source of their livelihoods evaporate. But Agnellini sees reasons for why originality and voice may stand out more in the media landscape. “It’s quite possible that thoughtful, original, human-generated writing will become even more valuable,” he writes.

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Nick Lehr

Senior Arts + Culture Editor

Preserving the value of real human voices will likely depend on how people adapt to artificial intelligence and collaborate with it. BlackJack3D/E+ via Getty Images

More than half of new articles on the internet are now being written by AI – is human writing headed for extinction?

Francesco Agnellini, Binghamton University, State University of New York

As AI floods the internet with text, it could mean human voices will matter more – not less.

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