What is the optimal pitch deck length?

While there is no one set format for a pitch deck or a single way that I would recommend anyone build their deck, there are some basic rules that should be followed when building a pitch deck.

It is not uncommon for me to be sent decks as long as 25 slides; I’ve even had over 40 slides sent to me. These are just too long. When working with clients, the optimal deck often ends up being around 10-14 slides. Sometimes, if it’s a particularly complex it may creep up to 16 slides, but never more.

If you cannot pitch your company within 16 slides, then there is a serious issue with how you pitch, and I’d highly recommend that you reach out so that we can help you improve your deck!

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So, how do you get your deck down to 10-14 slides if you currently have a 20+ slide deck?

The strategy that I like to use is to focus on creating a six-slide deck. You should give yourself only six slides and make the best possible deck that you can with that limit. Once you’ve done this, then ask yourself: what is the #1 question I have after reading this deck, and do I need it answered to continue this conversation? If the question needs to be answered, then add another slide that answers it. Repeat this process until you reach a point where you no longer NEED to answer the next most important question. That is when you are done.

I’ve found this strategy extremely effective when working with clients, specifically those struggling to be concise.

If you do try this, feel free to send over your six-slide deck, and I’ll give you my feedback!

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