Matomo - The accurate ethical web analytics platform
EVENT

LIVE: MatomoCamp 2025 is happening NOW

Join us live today for the biggest gathering of the privacy-first analytics community! MatomoCamp 2025 is happening online today 26th November, and the global privacy-first analytics community is gathering live for talks, tutorials and Q&A sessions. 

The event is online, free and runs all day with sessions in French and English.
All day long, you can catch amazing talks on:
  • Advanced segmentation techniques for enterprise
  • Cookieless tracking in a post-cookie world
  • Building privacy-first analytics cultures
  • AI MCP demonstration and explanation
  • and much more!
This is your chance to connect with thousands of analytics professionals, privacy advocates, and Matomo experts from around the globe.

Whether you're new to Matomo or a power user, there's something for everyone. So come and join us now!
Join the event now!
AI NEWS

AI Agent Detection now deployed for Cloud 

Our new AI agent detection is now gradually rolling out to Matomo Cloud customers!

Why this matters:
With AI agents potentially representing 10-30% of your traffic, knowing what's human and what's bot is essential for accurate conversion tracking and genuine user insights.

What it does:
  • Automatically identifies and segments AI bot traffic
  • Separates human visitors from AI agents in your reports
  • Provides insights into how AI tools interact with your content
  • Works even when bots don't execute JavaScript

All new Cloud customers will have this enabled automatically, with existing customers receiving it progressively over the coming weeks.
COMING SOON

Your voice matters: prioritise the next improvements in Matomo 

Help shape Matomo's 2025 roadmap : we're planning the future of Matomo and need your input!
Which platforms would you like Matomo to integrate with? Which upgrades do you want to see with the Scheduled Reports?

This quick survey will help us understand what matter most to your organisation. Your feedback directly shapes what we build next. 

Take the quick Roadmap survey

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