On 3 November, Senator the Hon Nita Green, Assistant Minister for Northern Australia, Tourism and Pacific Island Affairs, launched the new Office of Tourism and the Visitor Economy (OTVE) at Austrade’s Canberra office.
The establishment of the office is an opportunity to elevate the profile of Austrade’s tourism and visitor economy functions, and unlock further impact through deeper integration of Austrade’s trade, investment and tourism priorities.
At the launch, Assistant Minister Green outlined the Australian Government’s priorities in delivering the THRIVE 2030 strategy, including increasing tourism spend in regional communities and tackling longstanding workforce challenges to ensure the industry has the skills needed to drive sustained growth and visits from international and domestic tourists.
