Shop small. Think big.

VIEW IN BROWSER | November 29, 2025

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Our favorite places to shop for Small Business Saturday (and always)

Black Friday had its chaos. Cyber Monday will have its codes. Today belongs to the people who make the good stuff — the small businesses, the dreamers, the ones who turn side hustles into storefronts.

We rounded up our favorite small businesses worth shopping — brands that care about quality, design and, frankly, making things you’ll want to keep. Including handmade candles, kitchen staples and beauty finds that feel personal, these are the gifts that say “I actually thought about this.”

SHOP NOW
 

Bestsellers going fast

  • Cosrx Snail Mucin Repairing Essence | $25 $13

  • She’s Birdie Personal Safety Alarm | $35 $22

  • Color Wow Dream Coat Spray | $28 $20

  • Hicober 3-in-1 Charging Station | $30 $21

  • In Flight Airplane Phone Holder Mount | $14 $10

These deals don't last forever. We do our best to make sure pricing and availability is as accurate as possible at time of send. For our most up-to-the-minute coverage check out our massive deals list.  

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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this newsletter are those of the NBC Select editorial staff's alone, and have not been reviewed, approved or otherwise endorsed by any third party. Pricing and availability are accurate as of publish time.