Your Money: Holiday scam season
We’re reporting on fraud. Here are three quick tips we’ve learned so far this season.
Your Money
December 1, 2025

Welcome back, everyone.

’Tis the season for holiday scams. I’m back to reporting on fraud this week, and thought I’d share three quick tips I picked up along the way:

1) There’s a new scam proliferating, which lures victims to fake retail sites that are imitating well-known brands. Scammers send emails that link to these sites, or they may appear on social media with realistic ads.

When you follow the links, however, you’ll land at a counterfeit but convincing site.

“These sites look almost identical to legitimate retailers but exist solely to steal credit card information and personal data,” said Amy Mortlock, vice president of marketing at ShadowDragon, a data analysis and investigations firm, in a recent email.

The takeaway: Don’t click on embedded links. Instead, go directly to retailers’ websites (the fake sites may have slightly different web addresses that shoppers overlook). And always use credit cards, which have stronger protections than many other payment methods.

2) Avoid putting checks in the mail. Criminals often fish them out of mailboxes, wash the checks and rewrite them with higher amounts to themselves.

If you must mail checks or money orders (and even banks really wish you wouldn’t), bring it to the post office. And if you must use a blue box in your neighborhood, drop the mail in shortly before the pick up time (which is posted on the box) so it’s not sitting there for days on end. This suggestion came from New York Police Department officers who were speaking at a scam prevention event at a Chase branch in Harlem.

3) Be extra careful at the A.T.M. Look for so-called skimming devices, where criminals attach phony card contraptions over the real card readers (either at the bank lobby entrance door or on the A.T.M. itself). And cover the keypad when entering your pin to prevent hidden cameras that may be out of view nearby from recording it.

Most of the victims I’ve spoken with have been ensnared at a vulnerable moment or when they’re otherwise preoccupied. It may sound obvious, but the best advice just may be to slow down and pay attention.

Below, find a roundup of recent money-related stories across the Times. Have a great week.

HOLIDAY SPENDING

People walking on a sidewalk carrying shopping bags outside a building with holiday decorations.

Shoppers, Drawn by Steep Discounts, Power Through Black Friday

Data on spending this week shows that consumers are shopping big for the holidays despite inflation and economic worries.

By Kailyn Rhone

In Paris’s Samaritaine department store, decorated for the holidays, large green numbered signs form a giant Advent calendar on the tiered grand staircase

During the Holidays, Retailers Want Social Media Attention Too

Experts say that keeping holiday posts festive but not focused on sales is an effective strategy.

By Rachel Felder

American Consumers Are Stressed. They Plan to Spend for the Holidays Anyway.

Prices are higher, and the job market is weakening, but many people plan to spend heartily this season.

By Sydney Ember

Do You Know These Black Friday Facts?

What’s the origin of Black Friday? What’s the most returned gift? Where did the mall Santa even come from? Molly Bedford of The New York Times shares what you might not know.

By Molly Bedford, Gabriel Blanco, Laura Salaberry, Rebecca Lieberman, Veronica Majerol and Ashwin Seshagiri

Kristen Conti, with dark hair and bangs, is wearing a red top and seated behind a table cluttered with various boxed and unboxed toys.

Irresistible Deals Put Them in Debt. Now They’re Trying to Manage Their Overspending.

The convenience of one-click purchases and “buy now, pay later” loans is making it easier for people to shop — and shop and shop — during the holidays.

By Juli Fraga and Connie Chang

Two levels of a busy mall, with escalators in the foreground.

Retail Earnings Show Shoppers’ Resilience, but Some Stores Struggle

Companies said they managed tariff pressures in the latest quarter as consumers focused on discounts and high quality.

By Emmett Lindner

A.I. Can Do More of Your Shopping This Holiday Season

New tools and features from retailers and tech companies use artificial intelligence to help people find gifts and make decisions about their shopping lists.

By Natallie Rocha and Kailyn Rhone

How One German Toymaker Made Money Despite U.S. Tariffs

A combination of strategic planning, good timing and a long-awaited product helped the maker of electronic story boxes weather the onset of tariffs.

By Melissa Eddy and Patrick Junker

TECH

Traders at the New York Stock Exchange looking at a screen to the left of the picture.

DealBook Newsletter

Markets Defy the White House

Volatility has returned to stocks and crypto trading, despite assurances from a top administration official, as investors brace for more data on consumers.

By Andrew Ross Sorkin, Bernhard Warner, Sarah Kessler, Michael J. de la Merced, Niko Gallogly, Brian O’Keefe and Ian Mount

Packages are stacked on a New York City street.

N.Y. Law Could Set Stage for A.I. Regulation’s Next ‘Big Battleground’

The new law seeks to prevent retailers from ripping off consumers by using artificial intelligence and their personal data to charge them higher prices.

By Tim Balk

A person in a black jacket and jeans pulls two black suitcases across a reflective airport floor. Empty seating is visible in the bright background.

What Is Agentic A.I., and Would You Trust It to Book a Flight?

Companies are racing to develop artificial intelligence tools that can make reservations for flights, hotels and more on your behalf. Here’s what to know.

By Gabe Castro-Root

Faux Jewels and Slimming Belts: Why Shopping on TikTok Is a Lot Like QVC

The popular app’s online marketplace is growing rapidly in the United States, driven by TikTok’s popularity and influencer advertisements that look a lot like TV infomercials.

By Emmett Lindner

A figure is seen wearing a large white space helmet and a jacket with several patches, including those carrying the Bitcoin symbol.

DealBook Newsletter

Why Crypto’s Slide Is Rattling Wall Street

Bitcoin and other digital tokens have lost more than $1 trillion in value in recent weeks, raising concerns about a wider market fallout.

By Andrew Ross Sorkin, Bernhard Warner, Sarah Kessler, Michael J. de la Merced, Niko Gallogly, Brian O’Keefe, Ian Mount and Grady McGregor

MORE FROM BUSINESS

Jerry Carollo, wearing a dark shirt, is behind a case displaying pizzas. Behind him is a large mural of a man holding a slice of pizza.

People Are Ordering Smaller Pizzas and Fewer Toppings. What Does That Tell Us?

Sales are softening at big chains and independent shops aren’t selling as many extras. Competition, diet trends and consumer anxiety may all be playing a part.

By Julie Creswell

A person in a black cap makes green drinks. Another person works in the background.

Get Ready, America: Here Come China’s Food and Drink Chains

China’s fast-food and beverage brands have an opportunity to expand in the United States and escape cutthroat competition at home.

By Daisuke Wakabayashi, Joy Dong and Ava Pellor

Late Rally Pushes Stocks Back Near Record High

A midmonth stumble, driven by worries about the frenzy around artificial intelligence, was reversed as investors inched back into stocks this week.

By Joe Rennison

An illustration split into two levels. The top level features young people milling in a brightly lit room with colorful walls displaying various items. The bottom level has older people standing in an empty gray room.