Hey everyone. Tim here. I have some big news for you today.

I am writing this post because Copyblogger is entering a new era. These changes will make your content more powerful, your sales systems simpler, and help you get results faster. If you commit to what is coming next, you will have everything you need to build a business that prints cash and gives you complete independence.

I encourage you to read this entire issue.

Let’s dive in.

1. Charles Is Leaving Copyblogger

As most of you know, Charles Miller has been my partner in Copyblogger for years and he has been managing most of the day to day of the company. Charles is the man and I am grateful to him in so many ways.

The short version of the story is that Charles has discovered a new passion and he wants to fully commit to it. As such, he will not have space for Copyblogger anymore.

We all wish Charles nothing but the best. Love you bud. Best of luck.

With Charles beginning a new chapter, it creates space for Copyblogger to grow in a new direction. A direction that is clearer, more focused, and more valuable for you.

2. I Am Combining Copyblogger Academy And Machine Method Into One Platform.

When Charles took over the day to day for Copyblogger, I took my personal brand and went in a slightly different direction. As much as I love online writing and content marketing, I wanted to build an adjacent community that was more specific to helping people sign better and higher paying clients.

I love sales. Over the years, my personal super power has been my ability to turn content marketing into leads and then use my sales ability to turn those leads into clients.

The Machine Method is a tighter knit community that is more focused on building your brand and turning your audience into cash money by closing deals.

Frankly, it does not make sense for me to run two communities. So I will be taking all the courses inside the Machine Method and putting them inside Copyblogger Academy.

This means your membership is becoming significantly more valuable. You are getting more training, more structure, and more opportunity to make money without paying anything extra.

By the end of the week, Academy members will now have access to four other courses. You will have access to

• Online Business Fundamentals
• 7 Figure Agencies
• 7 Figure Newsletters
• 7 Figure Directories

For you, nothing changes. Machine Method will be folding into Copyblogger Academy, so you already have all the access you need and will continue to have that access.

3. There Will Also Be A Premier Sales Coaching Program

If Copyblogger Academy Community is about turning content into leads, then Sales Coaching is about turning leads into cash money.

(P.S. - I will have better names for the community and coaching offer shortly)

Content marketing is very effective and will get you to a few hundred thousand dollars a year.

But if you want to pour gasoline on your business and skyrocket your revenues, you need to learn how to create a sales system. When you learn to sell, everything gets easier. Your confidence goes up. Your income goes up. You wake up knowing you can generate clients whenever you want.

Everything exploded for me once I took sales seriously. Now, I regularly get contracts signed and have been increasing my revenue on a steady rate. I’m currently at multiple millions in my own lead generation agency.

Your content becomes the foundation of your outbound marketing, appointment booking, and lead generation system.

The members who are currently signed up for the LinkedIn Accelerator will be grandfathered into the Sales Coaching offer. It is a five thousand dollar product with lifetime access.

4. The New Focus Of Copyblogger

Content marketing is about building authority in a certain space. Most people make the mistake of trying to take on every client possible, but you create a much higher probability of success by establishing yourself as an expert in one particular industry, and then using your authority to close service contracts.

There is no easier and more straightforward path to wealth than building a simple, cash generating service business that works with specialized clients.

Copyblogger.com will continue to be one of the world’s leading resources in content marketing, social media marketing, landing pages, and sales copy.

But now Copyblogger Academy will be broken down into two distinct offers.

1. The community → where you get accountability, courses, and weekly workshops to keep you focused and making progress on generating leads and making money.
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2. The coaching → a more personalized approach that shows you how to position yourself and your content so it brings in leads, gets you booked sales calls, and turns your content into cash money in your bank account.

The new Copyblogger is built around one promise. If you follow the system, you will get more leads, you will book more sales calls, and you will sign more clients. Period.

My goal is to be simple, pragmatic, and useful.

I know how to build businesses that are simple and generate a lot of cash. So let’s do it together.

5. The Fundamental Philosophy Of Copyblogger

Copyblogger changed my life. When I first started reading Copyblogger fifteen years ago, it was the first time I saw someone turn their writing into money.

I realized that creating content did not mean being a starving artist. It meant using my writing, my podcasts, my videos, and my interviews as a way to establish myself as an authority. And then leveraging that authority to close deals.

Fifteen years later, it seems to me that this continues to be the main struggle for people.

It is not about getting attention. It is not about likes or shares. It is about creating content that positions you as an expert and then leveraging that expertise to close deals.

Leads > Likes

Profits > Engagement

Cash In Your Bank Account > Followers

Over the next two weeks, you will see a subtle yet important shift in the way we position our community. My goal is to help you streamline your business so you can be fully focused on getting leads, closing deals, and making money.

And now there is one more important update.

The current price of Copyblogger Academy will be going away. This is the last time you will be able to join at the current price. When we reopen the community, Copyblogger Academy will be $999 and Sales Coaching will be $5000.

If you have been thinking about joining, now is the moment.

This new direction is simple. Create content that proves your expertise. Attract the right people. Close deals. Build your freedom one client at a time. That is the Copyblogger path. That is the path that works.

LFG.