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Hey!
Your Link Profile Needs a Year-End Checkup
If you’re planning to ramp up content or link building in Q1, there’s one thing you shouldn’t skip:
Audit your existing link profile.
Too often, rankings stall not because the strategy is bad, but because the foundation underneath it is unbalanced, outdated, or overoptimized.
What does a healthy link profile actually look like?
✅ Balanced anchor text: You’re not just ranking with “best CRM for dentists” 37 times. You’re showing variation—branded, natural, keyword-rich—without triggering red flags.
✅ Strong DR mix: You’re not leaning too heavily on low-authority sites just to hit volume. You’re building trust signals from real, topically relevant domains that AI (and Google) respect.
✅ Diverse domain sources: You’re earning links from a wide range of sites—not the same five blogs on repeat. This diversity signals broader authority and reach.
✅ Sustainable link velocity: You’re building links at a pace that matches your site’s age, size, and traffic—not overdoing it in bursts that look artificial.
✅ Minimal legacy bloat: You’re not still relying on outdated, low-quality links from 2020 that no longer align with your current content or ranking goals.
Why audit now?
Because December is the perfect time to identify what needs to go, what needs to be rebalanced, and where new opportunities lie—before the year resets and competition spikes in January.
The best SEO campaigns don’t just start with strategy.
They start with clarity.
Whether you’re planning to scale with Guest Posts, launch a Digital PR campaign, or diversify with Exclusive News Links, your link profile needs to be aligned, clean, and current.
We’ll help you get there.
Best, The SEOJet Team
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