Hey Niepodam,

A CRO friend called me last month.

“Quick one, Alan” he said. “Should I be worried my reps are using ChatGPT to write every outbound message?”

I asked him one question: “Are they getting more replies?”

He paused. “…Not really.”

That’s the trap.

Most reps using AI today are using it like a fancy tool. They feed in a weak prompt, copy-paste a job title, and expect magic.

Instead of getting better, your outbound is getting worse, longer, more generic, and weirdly robotic.

AI won’t replace you, your knowledge. Even less if you do high-revenue-impactful activities. But if you don't, a seller who knows how to use it will replace you.

Here’s how I coach reps to do it right: