Black Week 2025 has now come to an end, and we want to share this year’s results across the brands using Sello.
From November 25 to December 1, total sales processed through Sello reached €15,052,960, representing a 26 percent increase compared to last year.
Order volume rose from 248,101 to 271,225, an increase of 9 percent.
Top-selling product
The best-performing product category was a sweatshirt, with more than 8,500 units sold across different styles and sizes.
Top-performing marketplaces in the EU (among Sello-connected brands)
Zalando
Allegro
Manor
Top marketplaces in the Nordics (based on Sello customer performance)
CDON
Tradera
Amazon
Thanks to automated workflows and real-time syncing, many brands were able to handle the Black Week demand with stability and minimal operational strain.
We’re proud to support our customers through their biggest sales week of the year, and even more excited to continue helping them scale in 2026.
Thank you for an incredible Black Week and congratulations to all brands who crushed it.
/Team Sello
