Hi there,

Marketers are under more pressure than ever to show measurable results, but confidence in measurement accuracy isn’t keeping up. Nearly one-third are seeing cuts to measurement and analytics budgets, while internal teams question whether performance reports tell the full story, according to new EMARKETER and TransUnion^® data.

Don’t miss your chance to download our new research report, “The True Cost of Trust in Marketing Measurement.” Inside, you’ll learn why confidence has stalled and how marketers are using AI, automation, and long-term strategies like marketing mix modeling and multitouch attribution to protect budgets and prove ROI.

Best,
EMARKETER 

Created in partnership with TransUnion