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The latest on HBR.org
01
Marketing at the Speed of Culture
A guide to creating fastvertising—quick response ads that go viral.
by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds
02
You’re Probably A/B Testing Too Much. Here’s What to Do Instead.
A four-step playbook to align data analysis with strategy.
by Tomomichi Amano and Joonhwi Joo
03
How U.S. Employers Can Meet the Healthcare Needs of Younger Workers
Seven approaches to make it easier and less costly for Millennials and Gen Zers to get the necessary care.
by Maria Ansari and Ramin Davidoff
04
Future of Business: Moderna’s Founder on Innovation That Breaks Through
A conversation with the CEO of Flagship Pioneering.
Audio by HBR IdeaCast
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Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
A conversation with the outgoing chief of the world’s largest company.
HBR’s 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review
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