This issue of EMARKETER Daily is made possible by Webflow. Level up for AI-driven search with the AEO Playbook, your guide to how answer engine optimization can boost visibility, authority, and discoverability in an AI-first world. Get the guide here. |
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DECEMBER 5, 2025 |
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What brand gained the highest visibility in the shoe category in generative AI searches during Cyber Week, according to Profound’s Black Friday Visibility Index? |
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A) Adidas B) Nike C) Converse D) On |
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TOP STORY |
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Netflix will officially acquire Warner Bros. Discovery’s (WBD) streaming and studio assets in an $82.7 billion deal, the company announced Friday morning. Netflix stated it has secured $59 billion in financing from a collection of banks to finalize the deal. |
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IN THE NEWS |
Global ad spend to top $1 trillion as digital and retail media surge. The global ad market is pushing past the $1 trillion threshold for the first time next year, according to Dentsu, with the agency forecasting a 5.1% increase in total spend, a minor downgrade from 5.3% in its last iteration. Read online |
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Other headlines: |
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Publicis marks 100 years with a vision for an AI-powered creative future. Publicis Groupe celebrated its 100th anniversary with its most ambitious annual “Wishes” film yet: A six-minute blend of live action and AI imagery tracing its rise from a 1926 Montmartre shop to a global ad giant. Read online
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Marketer optimism drops as expectations of 2026 budget cuts surge. 4% of marketers believe that conditions will improve next year, down from 65% who felt this way about 2025, according to a WARC report. Read online | | | |
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INDUSTRY VIEWS |
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As marketing goes ever more digital, one medium still wins on memory and emotion: the branded items people keep. In new Promotional Products Association International (PPAI) research, merch proves it’s more than swag. It’s a measurable driver of loyalty and lift. This article was contributed by PPAI. | | |
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ANALYSIS |
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OpenAI's new Instant Checkout feature for ChatGPT allows users to purchase products directly through the platform without ever leaving the interface, potentially creating a new retail channel that could reshape online shopping behaviors. However, analysts remain cautious about its immediate impact. |
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PODCAST |
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On today’s episode, we discuss how AI has already changed search, whether Google is in a better position today because of AI’s rapid rise, and how AI will transform search in the months to come. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Viasat. | | |
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