Success in consumer electronics requires understanding and acting on rapid purchase cycles while maintaining presence across multiple digital touchpoints. Learn how to supercharge your media strategy with this immersive experience in partnership with Amazon Ads. |
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DECEMBER 5, 2025 |
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What percentage of millennial parents say their kids have already spoiled a holiday surprise by snooping? |
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A) 27% B) 37% C) 47% D) 57% |
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TOP STORY |
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A spike in consumer interest, changing social expectations, and perception has brands and retailers leaning into men's fragrances. |
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"The days of guys only wanting a classic, masculine scent are gone," said Sarah Armstrong, associate content manager at Axe US."Guys are looking for excitement in the fragrance category, wanting to explore new scent cues," she said. "For example, we've seen more gourmand, sweet fragrances come to market over the last few years." |
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IN THE NEWS |
Dollar stores, discounters see opportunity as shoppers seek value. The question is whether they can sustain these gains, especially since a sizable portion of growth is coming from higher prices rather than increased traffic. Read online |
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Other headlines: |
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Amazon could cut ties with USPS. Amazon already operates a large, fast-growing Amazon Logistics business, which grew its order volume 7.3% last year to 6.3 billion parcels. Read online
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US employers shed over 1.1 million jobs this year—so far. Consumers’ deteriorating sentiment about the economy hasn’t dampened overall retail spending, but there are signs that inflation is reshaping spending patterns. Read online
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Kroger expects its ecommerce business to be profitable next year. Kroger noted that while spending among higher-income households remains strong, lower- and middle-income shoppers are feeling pinched. Read online | | | |
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ANALYSIS |
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While digital advertising continues its rapid expansion, traditional media still commands nearly 20% (18.3%) of total US ad spending in 2025, nearly $78 billion annually across television, radio, print, and out-of-home channels, according to EMARKETER's September 2025 forecast. |
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"Traditional TV is still the mechanism for much of political ad spend," said our analyst Zach Goldner on a recent episode of "Behind the Numbers," highlighting one reason these legacy formats maintain relevance despite declining viewership. |
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