Are We in Our Designer-Look-for-Less Era?
From fast-fashion bags mimicking Bottega to big-box retailer dupes dominating haul videos, copycat culture is thriving, and the “looks like luxury” lifestyle is trending high. But is it empowering, problematic, or just fun?
With the rise of dupe culture, you’ve probably seen countless videos of creators whispering, “This is an exact dupe for the $600 version” while unboxing something that costs less than their weekly oat milk latte budget. Dupes are having a cultural moment, and the message is clear: You
