Physically, much of the country is battling winter weather, but mentally, Barbie superfans are...
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are...
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Monday, December 22, 2025
 
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Chief Marketer
Think Pink: A Preview of the First-Ever Barbie Dream Fest
Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already in sunny Florida basking in the glow of the first-ever Barbie Dream Fest.
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Adweek
Unilever Won’t Replace the CMGO Title as Esi Eggleston Bracey Exits
Instead, beauty and wellbeing CMO Leandro Barreto, will add enterprise duties to his remit.
 
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Adweek
The Biggest Commerce Stories of 2025, From Amazon’s New Ad Pitch to Instacart’s Deal With TikTok
The year was flooded with new products and pitches for ad dollars.
 
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CMSWire
AI Won’t Transform Marketing. Culture Will
As AI pushes marketing into uncharted territory, culture—not tools—will determine whether teams adapt, stall, or fall behind.Continue reading...
 
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Chief Marketer
Inside Cannabis Brand Spherex’s Community Skating Event Strategy
Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a roller-skating party inspired by the release of a...
 
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ON-DEMAND TRAINING
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American Marketing Association
Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

 
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

 
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Search Engine Roundtable
Google Sued SerpApi Over Scraping Search Results
On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google's security measures to scrape search results at an astonishing scale.
 
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BrandCulture
From Iraq’s Frontlines to the Frontiers of Energy
VECKTA founder Gareth Evans had spent more than twenty years working on complex energy and resource projects around the globe when he was inspired to create a bold new approach to energy infrastructure.
 
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SEMrush Blog
16 Best SERP Tracking Tools for 2026 (Free & Paid)
Review the 16 best SERP tracking tools for monitoring Google + AI search rankings to find which is right for you.
 
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Social Media Today
Instagram’s Implementing New Limits on Hashtag Use
Instagram will implement a five tag limit per post.
 
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CMSWire
The 7 Habits of Highly Effective CX Leaders
The Gist The 7 Habits translate cleanly to CX leadership. Covey’s principles map directly to how modern CX teams prioritize, advocate and lead across …
 
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Social Media Today
Google Adds AI Content Detection Tools to Gemini
So now, users can check if something was generated by AI before sharing.
 
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