Hey, Sumo-ling!

What a year 2025 has been.

TikTok went dark for 14 hours. Hyper-realistic AI images made us question reality. The Louvre’s security system was compromised by an ordinary ladder. And Coldplay concerts became the trendy way to ruin a marriage.

OK. So it’s been a weird one.

But hey, AppSumo turned 15! And in our fifteenth year, we launched 534 deals, paid partners over $19M, and helped Sumo-lings save a whopping $58M+ on software expenses.

Let's take a look at even more highlights from the last 12 months.

In 2025, we brought back a favorite from AppSumo’s early days: bundles. Each bundle was packed with a handful of top-name tools at an absurdly low price. (Don’t tell our Finance team.)

Didn't grab one yet? Check out The Black Friday Bundle before it leaves the store in three days. Five tools to help you build faster through automation, site creation, app building, and scheduling.

AppSumo got a little refresh this year. New homepage, new deal pages, and a new notifications feature when you click that little bell on the top right. Plus, the "From the Founder" section on deal pages now has videos so you can get to know the face behind your favorite tools.

Want to earn extra cash from the tools you love? Refer them to AppSumo! We just rolled out a new Partner Referral program where anyone can recommend a product for our store. If it ends up launching, you’ll get 2% of the net revenue. Not too shabby.

This year, we rolled out new deal types on top of your favorite lifetime deals, including one-time and recurring discounts on some big-name deals. These deals are only available to AppSumo Plus members. Join Plus today and scoop up these steals.

And that’s a wrap on 2025.

You discovered new tools, backed fellow founders, and made this year quite the ride. Here’s to an even bigger and better 2026… and we’re launching something brand new in January. Oh, the suspense.

❤️ &