Automated email segmentation uses dynamic rules and real-time data to group contacts...

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Monday, December 29, 2025

Hubspot

Automated email segmentation: Setting up for better targeting

Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance.

CMSWire

Stop Debating CX Metrics and Start Fixing What’s Broken

CMSWire 2025 Contributor of the Year Trish Wethman challenges leaders to move beyond NPS arguments and focus on action that actually changes outcomes.Continue reading...

Digiday

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

Marketers across the industry want to use AI to cut down on time spent in creative production. It's not so simple in practice.

CMSWire

What's Ahead for Customer Experience Leaders in 2026?

CMSWire Advisory Board members reveal why operating models, decision rights and trust define the next era of CX.Continue reading...

Digiday

2025 was rough for Target. It could also be the year when its turnaround began

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.

ON-DEMAND TRAINING

American Marketing Association

Principles of Marketing for Nonprofit Organizations

This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

Seth's Blog

All bananas are the same

Seth Godin's Blog on marketing, tribes and respect

Social Media Examiner

The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a way to regain visibility in an era dominated by AI algorithms?

Search Engine Roundtable

Google: Pick A Reasonable Site Name To Rank For In Search

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for.

Search Engine Roundtable

Google's John Mueller Working On Christmas (2025 Edition)

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns.

Seth's Blog

Building blocks of marketing

Seth Godin's Blog on marketing, tribes and respect

EVENTS & LIVE TRAINING

American Marketing Association

How to Write a Powerful Creative Brief

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work.