Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.
CMSWire 2025 Contributor of the Year Chad S. White breaks down why email continues to be solid amid AI summaries, zero-click search and platform volatility.Continue reading...
I recently watched an interview with JPMorganChase CEO Jamie Dimon, where he admitted that AI will eliminate jobs. At the same time, he shared his ideas for how employees can stay relevant and resilient with AI.
This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.
