AI search has everyone asking themselves:

“Do we need a whole new SEO strategy for AI?”

Google’s answer is simple: no.

But things aren’t exactly the same… There are some new tactics worth knowing.

Despite all the new acronyms floating around, the fundamentals haven’t changed.

And the most important thing to keep in mind is that the systems are still trying to surface the same thing: content people actually find useful.

As long as you work by these premises, your SEO should still work long-term:

1. Write human-first content that actually satisfies the search intent
2. Give original insights, real experience, and clear expertise
3. Use formats people prefer, including visuals and video, when they add value
4. Keep a clean structure and markup to help systems understand your content.

If you’d like a second opinion on how your SEO is positioned as search evolves, my team is happy to walk through it with you and share what we’re seeing across similar businesses.

​Schedule a 1:1 marketing review call for your business here.​

Cheers,

Neil Patel

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PS: Happy New Year’s Eve! Here’s to building momentum and growth in the year ahead.

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