Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026?

Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access to the creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.

OTHER THINGS TO KNOW

• Successful brands are pairing the flexibility of programmatic buying with the access to premium ad inventory and consumer data from publisher-direct buys to gain scale, efficiency and full-funnel impact across CTV. Partner insights from Tatari.
• Even many of the most successful challenger brands are stuck with siloed data and rented identity, lacking the 360-degree customer view they want. Partner insights from Adstra.
• Discounts are like empty calories — revenue without positive contribution. A unified incentives marketing strategy aligns internal teams around a shared strategy to build customer lifetime value and increase profits. Partner Insights from Talon.One.

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PARTNER INSIGHTS FROM EXPERIAN

PARTNER INSIGHTS FROM INSTACART ADS

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