Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength...
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength...
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Friday, January 9, 2026
 
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Digiday
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.
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Adweek
Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative
At ADWEEK House CES, the exec expressed confidence in the direction of the newly recalibrated Omnicom Media and opined on the future of ads within AI interfaces like ChatGPT.
 
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Buffer
We Checked In On Our Social Media Predictions for 2025 — Here’s How They Panned Out
Here's how our 2025 predictions panned out.
 
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Digiday
Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
 
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Search Engine Roundtable
Google's John Mueller Answers If You Should Invest In GEO
John Mueller, a Google Search Analyst, responded to a question on Reddit named Is SEO still enough, or do we need to start thinking about GEO too? In short, John said you should look at the "full picture, and prioritize accordingly."
 
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Chief Marketer
Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI
If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.
 
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Marketing Tech
Using LinkedIn automation and advanced tools in B2B marketing
In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation.
 
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Adweek
Christmas Is Over. So Is Effective Advertising.
The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ghost of Christmas past, it haunts you with evidence […]
 
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Marketing Week
Leadership should be seen as a responsibility, not a performance
The return of performative, adversarial leaders in governments and corporations is unsustainable. Leadership is stewardship, not spectacle.Source
 
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Kickbox Blog
Email’s Next Chapter: 2026 Predictions & How to Succeed
Email is changing faster than ever. Learn how AI, stricter sender requirements, and evolving authentication standards will reshape deliverability in 2026, and what you should be doing now to prepare.
 
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Social Media Today
Threads Experiments With Games in DMs
The move comes after Meta has resisted adding a messaging option to the app.
 
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Search Engine Roundtable
Google Vehicle Ads Gains Call Assets
Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Powerful Creative Brief

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. 

 
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American Marketing Association
LinkedIn Ads: 5 Steps to Doubling Your Performance

Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there.