Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength...
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength...
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Friday, January 9, 2026
 
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Digiday
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.
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Social Media Examiner
What’s Working With Short-Form Video Right Now
Short-form video gets a lot of views, but does it actually grow your business? Are you tired of producing vanilla content that fails to build a real community?
 
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Search Engine Roundtable
PSA: Don't Create Separate Google Business Profile For Department Listings
Greg Gifford, a veteran automotive and local SEO, published a hard warning to vendors suggesting that they tell automotive dealerships to set up separate Google Business Profile department listings for separate services.
 
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Chief Marketer
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.
 
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Marketing Week
‘Active choice’: Do customers need ‘meaningful friction’?
Rather than delivering fully seamless experiences in the age of agentic AI, should brands be adding some useful friction to the customer journey?Source
 
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Marketing Week
Workers call for mandatory ethnicity pay gap reporting by year end
Data finds over half of ethnic minority workers have been paid less than a colleague from a different ethnic background for similar work.Source
 
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CMSWire
Signal vs. Noise: Why Content Marketing Must Say Less — and Mean More
A Chiang Mai night market shows why attention isn’t won by volume — it’s earned by signal.Continue reading...
 
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Adweek
Former CNN Exec Maria Spinella Joins MS NOW as VP of Programming
Spinella had a long tenure at CNN
 
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Adweek
From AI to Measurement: Disney’s Biggest Adtech Updates From CES
Disney reveals vertical video for Disney+ and a new measurement metric.
 
Search Engine Roundtable
Daily Search Forum Recap: January 8, 2026
Here is a recap of what happened in the search forums today...
 
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SEMrush Blog
How Do Technical SEO Factors Impact AI Search? [Study]
This study examines which technical SEO factors show measurable correlations with AI citations, and where long-held assumptions start to blur.
 
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Marketing Dive
Dunkin’ pumps up push into protein with fitness-themed ads
New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new Protein Refreshers.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Powerful Creative Brief

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. 

 
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American Marketing Association
LinkedIn Ads: 5 Steps to Doubling Your Performance

Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. 

 
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