CES 2026 was all about agentic AI, but Digiday's Seb Joseph shares why media buyers are approaching the hype around autonomous media buying with pragmatism over urgency.
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation.
