Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.Source
Overall, partnerships will move away from transactional, seasonal campaigns and toward sustained, tech-enabled collaborations that treat social impact as integral to business success.
Consumer healthcare company Opella has embedded AI from the start to the end of the creative process while maintaining human input and quality controls.Source
The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This guide offers "Practical data strategies to empower retailers for AI search, AI assistants and AI browsers."
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies.
It’s been a year since WWE and Netflix inked a deal to air “Raw” exclusively on the streamer. To celebrate the milestone, WWE and Netflix put on a “Stranger Things”-themed extravaganza on Raw.
Google's John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands.
