DISCOUNTS BLOCKED
4R Framework:

Hey Niepodam,

A US team came to me with a decent pipeline.
Plenty of opps. Clean demos.

But their closed revenue? Half of what it should’ve been.

The problem? They were losing money on every quote.

Big discounts. Inconsistent pricing. Zero control.

Here’s what I found:

  • Reps customizing quotes mid-call
  • Discounting just to “get something in”
  • No standard ROI narrative tied to price
  • No approval gates. No guardrails.

It was chaos.

So we did one thing: We killed custom quoting. Installed one price. One story. One close script.