X has tried to simplify its algorithm ranking, with mixed results.
X has tried to simplify its algorithm ranking, with mixed results.
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Thursday, January 22, 2026
 
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Social Media Today
X Publishes AI-Powered Algorithm Code
X has tried to simplify its algorithm ranking, with mixed results.
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Moz
How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
 
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The Ahrefs Blog
ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok
That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check.
 
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The Ahrefs Blog
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›
 
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Chief Marketer
Top Women Network Launches to Unite Women Across Media, Marketing & Tech
Access Intelligence’s Chief Marketer Network Launches the Top Women Network, a Bold New Platform Uniting the Most Influential Women Across Media, Marketing, and Technology New York, NY —
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

 
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Search Engine Roundtable
Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)
Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.
 
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Social Media Today
TikTok Still Faces Expulsion From the US
With two days to go before its next deadline, details are yet to be confirmed about TikTok’s U.S. sell off.
 
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Search Engine Roundtable
Google Search Ranking Volatility Heated Again January 21
Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and today - January 20th and 21st.
 
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Marketing Dive
Choice Hotels hones in on value in latest global marketing campaign
Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.
 
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CMSWire
9 Marketing Leaders Answer: Brand or Demand for 2026?
Marketing leaders weigh in on how brand, demand and trust are converging as 2026 unfolds.Continue reading...
 
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Digiday
Bold Call: OpenAI’s ads pivot may come too little, too late
OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too …
 
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Digiday
Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows