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| This is a short 14-slide deck. A few things to pay attention to: | How they pitch a two-sided marketplace in a simple, easy-to-understand way. Many founders who pitch marketplaces end up with really complex pitches as they try to show the value for the buyer and seller simultaneously. The final slide. The way they present their offer instead of asking for money is exactly what I’ve been teaching you. I’m confident their script would have used some form of trend stacking to accompany the slide.
| Let’s get into it. | Slide 1: Introduction | Note: I pitched to VCs that Brian Chesky pitched to with this deck. So, I have a few insights from them into their reactions, and what did/didn’t work, and I’ll be mixing that into my own commentary. | One of the things that investors loved about this deck was that the first slide told them exactly what AirBnB did. I’d still recommend that your first slide use something that helps communicate your vision so if I was rewriting this I’d recommend, “Allowing travellers to book a room with locals instead of being isolated in hotels”. This change would bring an emotional aspect to it; if they were writing a deck today, this would also need to change to something more general as AirBnB has a much grander vision. | | | Introducing the first AI-native CRM | | Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business. | With AI at the core, Attio lets you: | Prospect and route leads with research agents Get real-time insights during customer calls Build powerful automations for your complex workflows
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