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Fighting for journalism and profitable news media
Future plans 45 layoffs at tech titles | Conversational search ‘huge opportunity’
Plus claim by Liz Hurley that her phone was tapped ‘entirely baseless’, says Mail
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🏢 Fundamental changes in how content is distributed and consumed have been blamed on a decision to cut 45 roles on Future’s tech titles including Techradar and Tom’s Guide.
A quick translation of this is: falling referral traffic from Google, the rise of AI-enhanced zero-click search and video platforms Tiktok and Youtube are taking attention from publishers.
Future is making 15 new jobs to focus on growth areas. I would not be surprised if these are largely social media creators rather than journalists. The move comes after Future bought social-first creator-led marketing outfit Sheerluxe for £40m last week.
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We heard how Reach is embracing conversational search to deepen its relationship with readers. The Express even has its own onboard AI chatbot now.
The era of ‘renting’ traffic with articles that answer simple search queries like ‘what time is the Superbowl on?’ may be over.
The game now is all about deepening publishers’ relationship with those readers determined enough to make it through the AI-written summaries to land on a publisher page.
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She is an intensely private person, she said. And she is convinced that details of private phone calls could only have come to light from phone taps and bugs planted by the Mail.
We will hear soon enough from the journalists who wrote the stories as to where they came from. I would be astonished if they can’t come up with more legitimate sources. The claims appear to rest on the testimony of Gavin Burrows, the private eye paid tens of thousands by Prince Harry’s legal team who has since recanted everything.