The shift from SEO to GEO is real, and it’s already shaping how prospects, customers, and LLMs understand and interact with your brand. In this changing environment, one thing remains: Your website is still the best signal to feed your audiences your story.
Join Search Engine Land and Contentful for this live session and you'll walk away with tactical advice on:
- How search has changed and continues to evolve
- How to adapt your content and your marketing team to meet these changes
- How to organize your marketing team to anticipate and respond to future changes
- How to make sure that AI is representing your brand accurately where it matters
