The “Little Treat” Crackdown Is Here.
Don’t worry, we’ll never say no to a latte. But this year, we're saying yes on purpose. According to fresh data from Intuit’s Financial Wellness survey, Americans aim to walk into the new year with a clear mission to spend smarter and stress less. And that means rethinking the swipe-happy, treat-yourself mentality that’s ruled the last few years.
In practice this means putting intention over impulse. While the little treat era was all about micro-joys, 59% of people told the company that they’re cutting back on small daily purchases in favor of more mindful money moves. Why? Because nearly half (45%) also admit that impulse spending has derailed their progress in the past. With the cost of living still on the rise, it’s no surprise that 49% plan to embrace “mindful spending” as their new financial BFF.
Basically, strict budgets are out. Balanced money moves are in. Instead of saying no to everything that sparks joy, 43% of Americans are adopting a more flexible, balanced expense mindset. This means tracking spending, but leaving room for real life (and the occasional almond croissant).
