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JANUARY 26, 2026 |
In 2025, AI became embedded in workflows, upper-funnel spend grew, and the best teams leaned into omnichannel strategies.
Tune in for our webinar, on Wednesday, January 28th at 11 a.m. ET, to learn how to turn programmatic changes into smart, practical plans for the year ahead. |
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In this edition: |
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TOP STORY |
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The large language models (LLMs) behind generative AI chatbots like ChatGPT and Gemini are learning from social media platforms and creators. To optimize their presence in chatbots conversations, brands should focus on social media as well. |
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IN THE NEWS
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YouTube opens new shoppable CTV opportunity for marketers
YouTube is using Google’s Demand Gen to display shoppable connected TV (CTV) ads, allowing audiences to purchase products while watching on TVs in a notable expansion of YouTube’s shoppable CTV capabilities. |
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Competition forces retail media networks to chart divergent paths
Retailers are diverging on how best to grow in an increasingly competitive retail media landscape. Macy’s and Iceland Foods illustrate how those choices reflect different market realities and advertiser expectations. |
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TV and social ads are the most effective, yet the most intrusive to consumers, per study
Television and social media are the ad channels most likely to drive purchases, but are also where consumers perceive ads as the most disruptive, per a DISQO study. |
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ANALYSIS |
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A spike in consumer interest, changing social expectations, and perception has brands and retailers leaning into men's fragrances."The days of guys only wanting a classic, masculine scent are gone," said Sarah Armstrong, associate content manager at Axe US."Guys are looking for excitement in the fragrance category, wanting to explore new scent cues," she said. "For example, we've seen more gourmand, sweet fragrances come to market over the last few years." |
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PODCAST |
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Our analysts discuss why Disney did the deal, what's in it for OpenAI, and everything that might happen next. | | |
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